Use of the Google Ads Click identifier, companies are now able to discover new business opportunities, analyze and optimize their best performing ads
Google Ads users can now access detailed contact information on all the activities that have clicked on their campaign ad with the recently launched Google Ads click identifier. The four million businesses that use Google ad campaigns will now be able to view detailed information about their leads such as the company name, contact information for key employees, and web pages viewed in the last twelve months.
The launch of the new Google ad extension comes just as Google resumes its line of advertising with AdWords becoming Google Ads. Sridhar Ramaswamy senior vice president who leads Google's advertising efforts, said yesterday that the name change will serve as "the gateway to advertisers to buy on all Google surfaces. "
This is not just a Google name change. Google advertising products will now be divided into three main brands: AdWords will become Google ads, Google's marketing platform will join DoubleClick Digital Marketing and Google Analytics and Google Ad Manager will bring together Google's monetization tools for publishers in a & # 39; single platform.  Read also: Fastbase launches the Click AdWords ID to drive the ROI of digital marketing
Although Google is changing radically, the company's main goal remains the same: to help advertisers maximize their online marketing efforts by eliminating guesswork from advertising. The new extension for Google Ads helps you do just that. The new tool not only reveals such detailed information as company name, address, phone number, website, contact and e-mail information, but also identifies the exact keywords and ads that have been clicked on each visitor. Using the Google Ads Identifier Click extension, companies are now able to discover new business opportunities, analyze and optimize their most performing ads, and contact companies that have shown interest in their ads by email or phone.
As of now, Google Ads Clicking Identifier is free, but the price is expected to increase as the tool will become part of a business version later in the year. The new tool should help companies increase the number of new leads and customers by up to 66%.
Because Google AdWords / Ads is the world's most popular advertising platform with annual sales of $ 80 billion USD the new Google Ads click ID is expected to be a huge success.
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