Chooseco claims that Bandersnatch's graphic content risks damaging its reputation. (Supplied: Netflix, Chooseco)
Chooseco, the children's book publisher with the trademark of the Choose your own adventure series, is suing Netflix for $ 35 million on its engaging film Black Mirror: Bandersnatch.
- Black Mirror: Bandersnatch is a Netflix movie in which viewers can change the course of the plot with their choices
- The Choose Your Own Adventure series has sold over 265 million books on a premise similar
- Publishers say Netflix pursued a license to use their brand but no agreement was reached
Bandersnatch was released in December as an episode of the Black Mirror series. During the film, the action stops at various points to allow the viewer to decide the next line of action.
According to a complaint filed in the Court of Vermont, Plaintiff claimed that Netflix had actively pursued a license since 2016 for the use of the Choose your personal adventure brand but no agreement was reached.
"Chooseco and Netflix have been engaged in long negotiations in progress for several years, but Netflix has not received a license," reads the complaint.
"In at least one occasion before Bandersnatch's release, Chooseco sent a request to stop writing and desist from Netflix asking Netflix to stop using the brand CHOOSE YOUR ADVENTURE in relation to its marketing efforts for another television program. "  Plaintiff claimed that 20th Century Fox currently holds an options contract to develop an interactive series based on books, which allows readers to influence the story they are reading by turning to different pages.
According to the lawsuit, Netflix benefits from an association with the Choose Your Own Adventure brand, with Bandersnatch widely discussed in the media as related to the sentence.
The complaint also points out that Bandersnatch's main character, Stefan Butler, refers to books.
When his father says that a book that Butler is reading – and he is planning to develop into a game – must be good because it is always "back and forth", the character answers "No, it's a Choose your book of adventure ".
Publishers said the brand had been damaged due to adult themes in the film, with viewers confused about the association between this and the books.
"The misappropriation of our brand by Netflix presents an extreme challenge for a small independent publisher like Chooseco," says the complaint.
"The use of Choose Your Own Adventure in association with such graphic content can cause significant damage, affect the sales of our books and influence our ability to collaborate with license partners in the future.
" We would prefer not to resort to litigation, but given the damage we will suffer as a result of the use of our brand, we have been left with no other choice. "
<img src =" https://www.abc.net. au / news / image / 10710834-3×2-700×467.jpg "alt =" A boy staring. [19659025Foto]:
The main character of the film refers to the series of books. (Supplied: Netflix)
Chooseco, which has owned the brand since the 1980s, claims infringement, dilution and unfair competition and requires at least $ 25 million ($ 35 million) of damages or profits of Netflix, whichever is greater.
Netflix, who avoided using the phrase "choose your adventure" in advertising, still has to publicly comment on the case.
Choose Your Own Adventure series has sold over 265 million copies worldwide.  Arguments:
books and literature,