Amazon has a well-deserved reputation for taking over any industry it is in, but its record of success is far from being impeccable. The online retailer has spent years flirting hesitantly with the gaming industry with little to show for this. But since the broad field of streaming gaming takes steam, it seems that Amazon can see an opportunity to really become a player.
The most noteworthy gaming streaming service that already exists is the overwhelming Playstation Now. Sony was definitely ahead of the curve, but the service offers outdated games that invariably have performance issues. Everything could change soon and, according to a new information report, Amazon hopes to ride the wave of cloud gaming along with its closest competitors to Google and Microsoft.
Citing two sources that have been informed about Amazon's plans, the Information states that the company has begun the process of reaching publishers in the gaming industry about the distribution of their products on its service. Assuming that everything goes well, the launch of the streaming product will not take place at least until next year, according to one of the sources of the information.
Following the suggestion of Information, the Verge found Amazon job ads online for: two engineers working on "cloud games", a "Lead Cross Platform game engineer" and an artificial intelligence engineer who can work on "a kind of game never seen before" together with cloud experts.
As you know, Amazon Fire TV is a gaming platform. Wait, did not you know? Do you regularly play on Fire TV? Have you ever played, brother?
OK, yes, the Fire TV did not set the videogames world on fire. But Amazon has worked in the sphere for a while now and even has its own gaming studio. So far, the most noteworthy thing that Amazon Games has done is to cancel the development of Breakaway the great sports game it had in development. Away from the basic smartphone apps that you can play on Fire TV, Breakaway was supposed to be a PC game that would have attracted the e-sports crowd.
Amazon also owns the Twitch live streaming service, which is an extremely powerful space in games. And its cloud computing service AWS has a dedicated unit for working with game publishers. Speaking of AWS, as of April 201
Nintendo, Sony, Microsoft, Electronic Arts, Google and Nvidia are entering the gaming industry with a greater sense of urgency and Amazon has a lot to offer. His cloud infrastructure is probably his biggest asset, but he also has more god money and a CEO with a sociopathic drive to destroy the competition.
[The Information, The Verge]